An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a magical creature with tremendous powers. Understanding exactly how SEO works and all the different ways to increase your website’s SEO score can be particularly complicated and time-consuming. But, it is a pivotal aspect of any online marketing plan and will virtually make or break a business in some industries. Many industry experts consider SEO to be among the most effective forms of advertising, so continually improving your SEO should be a priority if you intend to increase your website visitors and revenue.
It’s very difficult to keep up to date with SEO best practices and standards as they change quite often, so it’s often advised that you seek specialist advice regarding your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some simple ways to improve your SEO today.
Content is King
When it relates to SEO, content is king. So, make sure that you have high-quality, well-written and unique content that is relevant for your target market. Updating your content often is also important so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always excellent for SEO because new content is frequently being added and search engines love discovering new content and will increase your rankings if this happens commonly.
Make sure You Have a Flat Website Architecture
Your website architecture is basically the organisation of all the different webpages on your website. A sizeable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to locate the relevant information they’re trying to find. It’s critical that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by creating extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are valuable components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in computing the relevancy to a user’s search. Always remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to make sure it is relevant. Each meta title should consist of a primary and secondary keyword that is appropriate for that webpage, together with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will abbreviate your meta title which looks sloppy and unprofessional. Having high-quality and valid meta titles are essential in optimising your web pages for SEO.
Meta descriptions are essentially brief descriptions of the content of the web page. Though meta descriptions don’t directly affect ranking algorithms, they are still very important as search engines will often times use the summary in search results snippets when they believe a web page’s meta description accurately portrays the content of the web page. Unique and accurate meta descriptions consisting of keywords will help improve your click-through rates (CTR’s) and website visitors, which will essentially lead to increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can possibly identify with this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll most probably agree that they look disorganised and unprofessional. If you’ve developed your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t need to stress over it!
Conversely, if you’re utilising another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and subsequently your SEO value. Digital marketing professionals will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this position, then contact the team at Internet Marketing Experts Bunbury on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbunbury.com.au