An Overview Of SSL Changes – What It Means For Your Website

An Overview Of SSL Changes – What It Means For Your Website

Digital Marketing Bunbury, Digital Advertising Bunbury, SEO Company Bunbury, Internet Marketing Experts Bunbury

In today’s ever-changing digital landscape, it’s important that companies Google’s best practices to make sure they stay competitive in their respective online markets. With Google being the most dynamic and influential company online, it’s fundamental for them to keep abreast of all the threats and opportunities that the internet produces. Hence, Google releases an assortment of updates each year: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What is essential though, is that all online companies that use Google-related services (practically every online company), are aware of pressing changes that may bear upon their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online firms need to be flexible and adjust to new Google updates as soon as possible to make sure that they aren’t adversely affected by these new releases.

The most prevalent Google update that has recently altered online businesses relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by approximately 50% of all online users, so it’s extremely important that online providers implement the related changes as swiftly as possible if they hope to reduce any damaging implications.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has modified the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and bank card information (which is saved in a plain text file), they are vulnerable to phishing sites that can essentially steal this information from users that falsely believe they are supplying their personal information to an authentic business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will clearly affect millions of websites across the globe. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become scared of falling victim to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online firms that would like to secure their previously non-secured (HTTP) web pages, they need to encrypt the information being imparted between their customers and their web server by integrating an SSL certificate. Google are visibly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a convenient guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages on the web. One way or another, each online firm will need to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.

What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use fake SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the distinction between phishing sites and real websites more challenging than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net due to the fact that it will be remarkably difficult for phishing sites to replicate the authenticity that EV SSL provides.

Making all websites employ SSL certificates to validate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become obligatory, so if you need any help in securing your website with SSL encryption, consult the digital specialists at Internet Marketing Experts Bunbury by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsbunbury.com.au

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