Articles

Top Benefits of Pay-Per-Click (PPC) Advertising

Digital Marketing Bunbury, Digital Advertising Bunbury, SEO Company Bunbury, Internet Marketing Experts Bunbury

There is a range of online marketing techniques that can benefit websites in raising their traffic, conversion rates, and brand awareness. Among the best internet marketing tactics is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to enhance your organic search results listings. While SEO has proved to be very effective, it takes a reasonable quantity of knowledge, time, and money to see fruition.

But what if you would like to see results instantly? Regardless of whether your website has recently been published or you’re a small business that simply can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an effective tool that can assist you by placing your ads in front of consumers who are actively seeking for your products or services.

Basically, PPC is an advertising model used to increase traffic to websites. Website owners craft ad campaigns with particular targeting metrics and basically pay Search Engines each time their ad is clicked. PPC ads are typically created through Google AdWords or Bing Ads and are placed on top of SERP listings before any organic results. The advantages that many websites obtain from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your firm.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to assess and monitor your results in real-time. Whether or not you set your daily budget to $5 or $50, there are a variety of high level performance indicators that can be gauged, such as impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics makes it easy for website owners to simply evaluate the performance of their campaigns and quickly make adjustments where needed to boost performance. As opposed to other advertising avenues, PPC offers you the freedom to customise and track metrics in every campaign and monitor success based upon your advertising objectives.

 

Fast Entry

PPC makes it possible for any kind of business to start their advertising efforts quickly and conveniently, without introducing too much risk with the ability to establish a maximum daily budget. While SEO is a very useful strategy, it generally takes many months to notice results so if you’re a new enterprise that wants to increase traffic and brand awareness without delay, PPC is ideal for you. Crafting ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to generate new leads and customers by promoting ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers based upon keywords, location, interests, and the times and days you prefer to display them, allowing websites to spend their advertising budget only on their niche audience. Websites can then evaluate the metrics that were used in conversions and develop their future campaigns according to this feedback. Advertisers frequently take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their particular target audience.

 

Valuable Data

Having the ability to export the results of an ad campaign and assess specific metrics provides websites with invaluable data which can be used in other marketing avenues. Along with this, websites can quickly uncover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which considerably helps in their SEO efforts. PPC also makes it possible for websites to discover data about their competitors by using third party tools such as KeywordSpy and SpyFy, enabling them to develop a profile of their competition and what market share is available.

As you can see, PPC is a valuable marketing tool that is ideal for all types of companies. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data obtained from real-time results presents invaluable feedback to strengthen future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

If you need any advice in creating your PPC ad campaigns, phone Internet Marketing Experts Bunbury on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsbunbury.com.au

 

This Is Why Your Content Marketing Isn’t Working (And Tips On How To Fix It!)

Digital Marketing Bunbury, Digital Advertising Bunbury, SEO Company Bunbury, Internet Marketing Experts Bunbury

In today’s hostile landscape of online marketing, there’s no question that content is king. Content is everywhere and people love consuming it! It should come as no surprise that content is at the hub of most marketing strategies, with nearly 94% of small businesses directing their efforts on content marketing. Having said that, with nearly every businesses now concentrating their marketing campaigns on content, it’s becoming more and more difficult to stick out from the crowd and make your content marketing engaging and effective.

Have you attempted content marketing but found that you’re not getting the desired results? Well, you’re most likely one of many organisations that are in the same boat. Don’t give up though, there’s no doubt that content marketing is one of the most useful ways of developing your customer base. So, here are 4 reasons why your content marketing might not be performing and most importantly, the best way to fix them!

 

  1. You don’t have a strategy

Similar to any investment, if you don’t have a strategy and specific KPIs to assess results, how can you possibly improve? Putting up blogs and sending tweets are excellent, but if you don’t have any targets then you’re just aiming in the dark. For you to generate stimulating content that viewers will engage with, you must have a clearly-defined strategy that should be aligned with your business objectives.

Regardless if you intend to grow brand awareness, website traffic, or conversion rates, your strategy should include KPIs in conjunction with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your audience, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not original

With the massive number of online business in today’s times, it’s critical that your content is distinct from others. Too many businesses will design content without examining the competition and as a result craft content that simply gets lost in the crowd. Your content should be intriguing, stimulating, and most importantly, offer value to users by offering solutions to frequent pain-points in your niche. In addition to this, different kinds of content suit different communication techniques, so think about the most effective ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or interesting text.

 

  1. You don’t promote your content

Some of the biggest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the planet has ever witnessed, who will view it if they don’t know it exists? If you want to triumph with your content marketing, it’s very important that you promote your content through all available channels, including:

 

Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your sector.

Proposing it as a guest post to bloggers in your industry.

Providing links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

Content comprises a hefty portion of your SEO, so it’s imperative that your content is SEO friendly and never use black hat tactics to try to enhance results. Keyword stuffing is a frequent mistake that businesses will make in their content creation, as well as duplicate content, using the wrong keywords, and not optimising meta tags.

Conduct some groundwork to identify the most suitable keywords that your viewers would use to find your content. In addition, use meta tags to your advantage to draw more readers to your blog. Search engines always intend to deliver the best content to users, so if your content is valued then other sites will link to it, increasing the prospects of earning more high-quality, reliable links from relevant businesses.

At the end of the day, there might be thousands of reasons why your content marketing isn’t offering you the intended results, however the above points should deal with the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your target market, your competition, and your keywords, and craft intriguing content that your audience will naturally engage with.

If you’re contemplating giving up on content marketing due to substandard results, phone Internet Marketing Experts Bunbury who can point you in the right direction. Phone 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertsbunbury.com.au

 

SEO Tactics To Forget About in 2018

Digital Marketing Bunbury, Digital Advertising Bunbury, SEO Company Bunbury, Internet Marketing Experts Bunbury

In today’s competitive marketplace of digitalisation and globalisation, it’s vital for businesses to take advantage of online strategies and techniques that broaden their visibility to customers that are actively searching for their services or products. Search Engines are without a doubt the most influential programs that will influence your online visibility, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used extensively by most websites to grow their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

SEO can be a reliable investment that will raise your visibility and conversion rates, or if used improperly, can injure your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is consistently changing, and most website owners don’t keep up to date with the newest SEO trends. SEO techniques that worked in 2017 may not necessarily be successful this year, and prevalent SEO tactics from five years ago may result in your website being penalised today.

Rather than investigating the top SEO tactics that website owners should be committing to, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be utterly forgotten in 2018.

 

  1. Keyword Stuffing

Keyword stuffing is a regular mistake that many website owners make to try to increase their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can promptly determine how many times a keyword has been used and will penalise websites for excessive keyword stuffing. Rather than keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

Link building has been a common SEO tactic since the creation of SEO, and its effectiveness as an SEO tactic has progressed fairly quickly since then. Although link building continues to be amongst the leading three SEO tactics in 2018, aggressive link building will without doubt result in your website being penalised. Google weighs links genuinely as a ranking indicator considering that links are a public endorsement which correlates with useful information on a website.

Aggressive link building materialises where links are extracted in an irregular way. Examples of this is where links are positioned in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be abandoned, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

One obsolete SEO technique that many people still regard to be effective is excessive internal links. There is a common misconception where websites that contain a large quantity of links to other pages within the website will boost their SERP results. The intent in doing this is to boost a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Issues

The backend of a website plays a vital role in SEO, so it’s important not only to detect any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just released an update regarding SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most popular technical problems that impact most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

One of the most overlooked SEO tactic that will help your SERP rankings relate to the images within a website. Optimising your website for image search is a wonderful way to improve your SEO, and this can be done largely with the image filename and alt attribute. For example, instead of providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. In addition, a basic mistake with images is keyword stuffing the alt attribute.

There’s no doubt that an effective SEO strategy will improve a website’s SERP rankings and exposure, however due to many websites misusing SEO techniques in years gone by, Search Engine’s SEO algorithms are regularly changing and it’s essential to keep up with these changes to flourish in today’s online marketplace. If you need any help with your SEO strategy, or simply haven’t updated your strategy in the last several years, get in touch with Internet Marketing Experts Bunbury on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsbunbury.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

Digital Marketing Bunbury, Digital Advertising Bunbury, SEO Company Bunbury, Internet Marketing Experts Bunbury

Are you new to social networking and want to learn the fundamentals of one of the coolest platforms in the world? Well, you’ve come to the right place! Twitter is a social networking service where close to 330 million users interact with one another through brief messages of up 280 characters. At the moment there’s over 6,000 tweets being sent through cyberspace each second, differing from basic text messages to images, gifs, memes, videos, and a whole lot more. Twitter is among the most celebrated social networking sites and is widely different to other social networking giants like Facebook and Instagram.

Twitter is a platform where members publish a multitude of information; from politics, jokes, news, or just universal thoughts about odd topics! Rather than having a circle of friends like Facebook, Twitter is dependent on followers (not always friends) so not only can you engage with friends, but also your favourite journalists, politicians, and sport stars alike. Everything you post on Twitter is accessible publicly for everyone to discover, but don’t panic, you can conveniently change your preferences to private if you want to.

 

The first step in learning Twitter is to understand the basic terms and jargon used. The following lists the most customary vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from members that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other users in a tweet (e.g. @EAGames). Any person mentioned in a tweet is notified, being a practical way to interact with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another user. You can either decide to accept DM’s from all members or just people that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can search for tweets from all users that mention a certain hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is simple and straightforward, just download the app or go to www.twitter.com and click the signup button. The full name you insert will be your display name, but this can be modified as regularly as you like. Choose a username (or handle) so members can mention you by typing the @ symbol in front of your username. After you’ve typed in your telephone number for authentication purposes, selected an avatar, and penned a quick bio about yourself so others can see your hobbies and interests, you’re all set to go!

Joining the Twittersphere

As detailed earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other personalities of which you’re a supporter. Once you’ve signed up, Twitter will provide a standard sort of setup wizard to help you start, for instance suggesting some people that you might like to follow. You can give Twitter permission to check your contacts list to uncover any of your friends that are already using Twitter. Following friends and other users is extremely simple, and once you’ve started following certain users, Twitter will continue to provide suggestions for other users to follow depending on the kinds of users you’re actively following. All the tweets of your followers will turn up in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it adheres to Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, images, photos, videos, gifs – a whole range of different media that can be uploaded through your device. Always remember though, videos can only be a maximum of 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is fantastic!

Once you’ve gotten the hang of the basics of Twitter, the world is virtually at your fingertips! You can keep up to date with the current trends, be the first to look at viral posts, and connect with your friends and favourite personalities in a simple and user-friendly interface.

Once you’ve got the ball rolling, the rest will fall into place organically, so why join the Twittersphere today? If you need any help with getting started on Twitter, simply reach out to Internet Marketing Experts Bunbury on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsbunbury.com.au

 

What Are The Top Organic SEO Ranking Aspects For A Website?

Digital Marketing Bunbury, Digital Advertising Bunbury, SEO Company Bunbury, Internet Marketing Experts Bunbury

If you’ve just put together your first website and you’d like to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most useful marketing tools given that it helps you to get your message in front of potential consumers that are directly trying to finding your services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s highly convoluted and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are constructed equally, so you can focus on the most valuable variables that will have the greatest impact on your SERP listings.

It is essential to appreciate that the weight of each variable is adjusted as time passes, so Google will place more priority on specific variables in accordance with user behaviour and how Google believes it can maximise the user experience. Having said this, most of the leading organic SEO ranking elements have been in the same position for a few years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.

  1. Content

A great importance is put on content because Google wants to rank the most relevant websites at the top of its search results . The recent Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to prospective consumers, so formulating quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is an ideal start. In addition, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most crucial variables in SERP listings since the more links there are to your website from credible sources, the more trusted your website is viewed. The other side of the coin rings true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value eventually as Google seeks out new ways to assess websites, but for the time being, link building is still the best gauge of relevancy and trustworthiness.

  1. Mobile Optimisation

With more users now surfing from mobile devices than desktops, there has been a major shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better make a start but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a crucial factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make certain your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical aspects that will substantially influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Also, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page ads and pop-ups will also improve your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continuously transforming, meaning that SEO techniques are always changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Striving to focus on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any guidance in how to properly execute any of the above SEO methods, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Bunbury by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsbunbury.com.au