There is a range of online marketing techniques that can benefit websites in raising their traffic, conversion rates, and brand awareness. Among the best internet marketing tactics is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to enhance your organic search results listings. While SEO has proved to be very effective, it takes a reasonable quantity of knowledge, time, and money to see fruition.
But what if you would like to see results instantly? Regardless of whether your website has recently been published or you’re a small business that simply can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an effective tool that can assist you by placing your ads in front of consumers who are actively seeking for your products or services.
Basically, PPC is an advertising model used to increase traffic to websites. Website owners craft ad campaigns with particular targeting metrics and basically pay Search Engines each time their ad is clicked. PPC ads are typically created through Google AdWords or Bing Ads and are placed on top of SERP listings before any organic results. The advantages that many websites obtain from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your firm.
One of the top advantages of PPC advertising is the opportunity to assess and monitor your results in real-time. Whether or not you set your daily budget to $5 or $50, there are a variety of high level performance indicators that can be gauged, such as impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics makes it easy for website owners to simply evaluate the performance of their campaigns and quickly make adjustments where needed to boost performance. As opposed to other advertising avenues, PPC offers you the freedom to customise and track metrics in every campaign and monitor success based upon your advertising objectives.
PPC makes it possible for any kind of business to start their advertising efforts quickly and conveniently, without introducing too much risk with the ability to establish a maximum daily budget. While SEO is a very useful strategy, it generally takes many months to notice results so if you’re a new enterprise that wants to increase traffic and brand awareness without delay, PPC is ideal for you. Crafting ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to generate new leads and customers by promoting ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising allows you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers based upon keywords, location, interests, and the times and days you prefer to display them, allowing websites to spend their advertising budget only on their niche audience. Websites can then evaluate the metrics that were used in conversions and develop their future campaigns according to this feedback. Advertisers frequently take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their particular target audience.
Having the ability to export the results of an ad campaign and assess specific metrics provides websites with invaluable data which can be used in other marketing avenues. Along with this, websites can quickly uncover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which considerably helps in their SEO efforts. PPC also makes it possible for websites to discover data about their competitors by using third party tools such as KeywordSpy and SpyFy, enabling them to develop a profile of their competition and what market share is available.
As you can see, PPC is a valuable marketing tool that is ideal for all types of companies. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data obtained from real-time results presents invaluable feedback to strengthen future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you need any advice in creating your PPC ad campaigns, phone Internet Marketing Experts Bunbury on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsbunbury.com.au