5 Zombie Myths of Keywords

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Bunbury is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had anything to do with SEO you would have come across the idea of Keywords. Sadly, across my time in Search Engine Optimisation Plan in Bunbury I have discovered a variety of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords do not matter anymore

There is also the false idea that with all of the modifications that have been made, and the change towards concept based searches, keywords don’t matter in 2015. This idea is misguided as keywords play a more vital role than ever. It’s an evolving market that is perpetually changing and building so you should stay on top of the latest changes if you would like to succeed. Despite what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords must be densely packed.

The notion that the more often a keyword is used will convert into more success is an obsolete idea. There is no formula associating with the density and consistent frequency of keywords closely packed together. The aim you should bear in mind is to have your particular phrases repeated throughout so that you can increase their frequency while balancing well-flowing content that brings to mind a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising only one keyword each time was the method circa 2005 and since all of the updates no longer can be applied to the market in 2015. If you only concentrate on the one keyword, then you will find that you have missed a number of opportunities. By diversifying your keyword research you can include the broad elements while concentrating your energy on the long-tail terms and the newer goal on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a long string on nonsensical keywords are luckily at an end. The keyword rich domain names no longer have much true value to a domain’s visibility. This means that you need to focus not on the keywords in your domain name, but can instead start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of keywords in odd and uncommon ways is better considered as keyword stuffing. By now you should realise that this is not a method that would be still supported in the 2015 environment. You should stay away from alienating your readers and concentrate on the subtle and logical way to blend keywords into your content while also creating excellent and distinct content.

As the CEO of Internet Marketing Experts, I realize the struggles that many people have when beginning the SEO, primarily when it comes to understanding keywords and your Search Engine Optimisation Plan in Bunbury. I myself ran a local business for a number of years and had to learn SEO from scratch and by a lot of trial and error. So bear in mind to start off strong and use the info that you know. Once you have built that foundation, learn as much as possible about SEO and be patient with the results. If you come to a stage when you are not sure, or want to set your business apart from the rest, then consider having a chat to an SEO professional.

call Internet Marketing Experts Bunbury on 1300 595 013 or visit, www.internetmarketingexpertsBunbury.com.au

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