What Are The Top Organic SEO Ranking Aspects For A Website?
If you’ve just put together your first website and you’d like to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most useful marketing tools given that it helps you to get your message in front of potential consumers that are directly trying to finding your services.
The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s highly convoluted and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are constructed equally, so you can focus on the most valuable variables that will have the greatest impact on your SERP listings.
It is essential to appreciate that the weight of each variable is adjusted as time passes, so Google will place more priority on specific variables in accordance with user behaviour and how Google believes it can maximise the user experience. Having said this, most of the leading organic SEO ranking elements have been in the same position for a few years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.
A great importance is put on content because Google wants to rank the most relevant websites at the top of its search results . The recent Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to prospective consumers, so formulating quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is an ideal start. In addition, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.
For over a decade now, backlinks have been one of the most crucial variables in SERP listings since the more links there are to your website from credible sources, the more trusted your website is viewed. The other side of the coin rings true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value eventually as Google seeks out new ways to assess websites, but for the time being, link building is still the best gauge of relevancy and trustworthiness.
- Mobile Optimisation
With more users now surfing from mobile devices than desktops, there has been a major shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better make a start but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a crucial factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make certain your website is truly ‘mobile-friendly’.
- Other Technical Factors
There are lots of other technical aspects that will substantially influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Also, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page ads and pop-ups will also improve your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continuously transforming, meaning that SEO techniques are always changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Striving to focus on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any guidance in how to properly execute any of the above SEO methods, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Bunbury by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsbunbury.com.au